Best Tanning Lotions For Fair Skin in 2023 (TOP10)

It can be pretty frustrating to find the best tanning lotions for fair skin. Now when the market offers you a variety of products, it might be difficult to find something that suits your needs. This is why we created a useful buying guide for tanning lotions for fair skin. We hope that it will help you to find the right product that you have been looking for.

Our 10 Recommendations for the Best Tanning Lotions For Fair Skin:

The 10 Best Tanning Lotions For Fair Skin Reviews:

SaleBestseller No. 1
Jergens Natural Glow +FIRMING Self Tanner, Sunless Tanning Lotion for Fair to Medium Skin Tone, Anti Cellulite Firming Body Lotion for Natural-Looking Tan, 7.5 Ounce
  • SELF TANNER BODY LOTION - Create a flawless light bronze tan with gradual, natural-looking color while nourishing and hydrating dry and extra dry skin.
  • GRADUAL SUNLESS TANNING - Our Jergens Natural Glow & FIRMING moisturizer will gradually enhance and deepen your natural skin tone to provide hassle-free, streak-free color. Cruelty free
  • CELLULITE REMOVER - Infused with collagen, elastin, and green tea infusions, our fast-acting, anti cellulite formula will help reduce cellulite appearance within 7 days.
  • FIRMING TAN LOTION - Infused with antioxidants and Coconut Water, Jergens & FIRMING Moisturizerโ€™s hydrating blend of nutrients boosts moisturization for healthier looking skin and daily skin hydration.
  • FRESH SCENTED SUNLESS TANNING - Jergens Natural Glow sunless tanning daily moisturizers will keep you feeling fresh with a light and fresh scent.
SaleBestseller No. 2
Jergens Natural Glow 3-Day Self Tanner for Fair to Medium Skin Tone, Sunless Tanning Daily Moisturizer, for Streak-free and Natural-Looking Color, 10 Ounce
  • FLAWLESS SELF TANNER - Create a flawless tan for gradual, natural-looking color before, or after, the beach
  • SUNLESS LOTION TANNER - Our Jergens Natural Glow Daily Moisturizer will gradually enhance and deepen your natural skin tone to provide hassle-free, streak-free color
  • ACHIEVE HEALTHY-LOOKING SKIN - With antioxidants and Vitamin E, Jergens Natural Glow Daily Moisturizer features a blend of nutrients to boost moisturization for tan, healthier-looking skin
  • FRESH SCENTED SUNLESS TANNING LOTION - Jergens Natural Glow self-tanning daily moisturizers will keep you feeling fresh with a light and fresh scent
  • DAILY SKIN HYDRATION - Simply use as your daily body lotion, smoothing on evenly before getting dressed Use daily to maintain tan
SaleBestseller No. 3
Jergens Natural Glow In-shower Lotion, for Fair to Medium Skin Tone, Wet Skin, Sunless Tanner Locks in Hydration for Gradual, Flawless Color, 7.5 Ounce
  • FLAWLESS SELF TANNER - Create a flawless tan for gradual, natural-looking color before, or after, the beach
  • SUNLESS TANNING LOTION - Our Jergens Natural Glow Wet Skin Moisturizer will gradually enhance and deepen your natural skin tone to provide hassle-free, streak-free color
  • EASY, FAST-DRYING APPLICATION - For use on wet skin, our in-shower body lotion gives you control with no "wait time" before toweling off
  • FRESH SCENTED SUNLESS TANNING - Jergens Natural Glow self-tanning in-shower moisturizer will keep you feeling fresh with a light and fresh scent
  • GLIDES ON SMOOTH - Jergens Natural Glow Wet Skin Moisturizer glides on smooth for in-shower application, and develops tan with minimal transfer or drying time
Bestseller No. 4
Ed Hardy Coconut Kisses Golden Tanning Lotion, 13.5 oz
  • Ultra-Darkening Skin Hydrating Intensifier: Contains coconut milk, coconut oil, and cocoa butter to improve skin hydration. Delivers a dark golden tan without the use of bronzing agents.
  • Tattoo Fade Protecting Formula: Helps prolong the life and radiance of your tattoos and tanning results.
  • Quad Tyrosine Blend & Melano Bronze: Stimulates and increases melanin formation to accelerate the tanning process.
  • Coconut Paradise Fragrance: An intoxicating light coconut fragrance with a faint scent of vanilla will make you dream of a day in paradise.
  • Ed Hardy tanning products are part of the Tanovations company. The Ed Hardy logo was replaced by the Tanovations logo, which has a palm tree.
SaleBestseller No. 5
Tanning Lotion Self Tanner - With Natural and Organic Ingredients Non Toxic Sunless Tanner Browning Lotion - Best Self Tan Lotion & Gradual Self Tanner Lotion for Men and Women, Fair to Medium
  • A NATURAL, SUN-KISSED GLOW: Goodbye to orange hues and hello to a natural-looking tan. Our bronzing tanning lotion comes in fair to medium & medium to dark shades for all skin types.
  • CLEAN BEAUTY: Trust Beauty by Earth for a natural self tanner organic made with organic aloe vera, shea butter, and botanical extracts without any harmful additives or dyes.
  • SUITABLE FOR FACE & BODY: Our organic tanning lotion can be used on both face and body for a seamless, all-over tan. For acne-prone skin, use our tanner lotion for glowing skin.
  • OPTIONS FOR EVERYONE: We offer a variety of USA-made best self tanning lotions and formats, including mousse, spray tan, tanning drops, tanning mist, and more. Find your perfect match!
  • EASY APPLICATION, NO STREAKS: Our best self tanner for body is easy to apply & goes on clear, without leaving any streaks or patches. You'll have a beautiful, even tan in no time. And no staining your sheets or clothes!
Bestseller No. 6
Devoted Creations Turquoise Temptation Indoor and Outdoor Tanning Lotion 12.25 oz
  • Cucumber & Aloe Cooling Infused Hydra-Dark Optimizer
  • Super Smoothie Blend
  • Formulated for Indoor & Outdoor Use
  • Fast Acting Tan Enhancer
  • Sugared Sorbet Fragrance
Bestseller No. 7
Onyx SHE Tanning Lotion for Tanning Beds - Tan Accelerator with Bronzer - Bronzing Intensifier & Tan Maximizer for Fair Skin - Tattoo Protection & Ink Care Formula - Skin Moisturizer & Anti-Aging Bronzing Tanning Lotion for Women
  • Indoor tanning lotion: This tanning lotion for tanning beds works as a tan maximizer making your tan a few shades darker and deeper; enjoy your perfect tan immediately after just one tanning session
  • Double bronzing tanning lotion: This indoor tanning lotion helps you achieve a dark tan and an even color development with bronzing ingredients such as DHA and Tyrosine; this tanning lotion is also composed of accelerators to make your skin bronze faster than ever
  • 2in1 tanning lotion: This multitasking indoor tanning lotion provides your skin with an instant color and allows you to reach deeper tan levels thanks to the blend of bronzer and accelerator, for intense results use SHE regularly and enjoy its bronzing benefits for a long time
  • For women: Our bronzing accelerator for women SHE is enhanced with an innovative B-Shape complex that improves the overall skin appearance making it elastic, soft, and young-looking
  • Skin firming: There is no other indoor tanning lotion that will keep your skin so elastic, firm and tight while delivering glowing skin and a deep tan like SHE bronzing tanning lotion
Bestseller No. 8
๐—ช๐—œ๐—ก๐—ก๐—˜๐—ฅ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฏ* Self Tanner - Tanning Lotion, Natural Self Tan, Self Tanners - Self Tanning Lotion for Fair to Medium Skin Tone - Sunless Tanner w/Organic Shea Butter for Moisturizing - 100 ML
  • โœ… ๐—œ๐—ก๐—ฆ๐—ง๐—”๐—ก๐—ง ๐—ก๐—”๐—ง๐—จ๐—ฅ๐—”๐—Ÿ ๐—ง๐—”๐—ก: Our tanning lotion self tanner, and sunless tanner ingredient DHA reacts with the air & skinโ€™s amino acids to tan skin without orange tones. Plus, weโ€™ve added vitamin E and witch hazel to tone and smooth skin. In a study of 62 users, 93% loved the golden glow, and 86% were still tanned after 7 days.
  • โœ… ๐Ÿฐ๐—ซ ๐— ๐—ข๐—ฅ๐—˜ ๐—˜๐—ฉ๐—˜๐—ก ๐—–๐—ข๐—ฉ๐—˜๐—ฅ๐—”๐—š๐—˜: Our sunless tanning lotion best seller, NO-STREAK complex of jojoba oil, shea & beeswax provides the perfect slip for smooth coverage. These ingredients nourish dull skin & strengthen its barrier to resist moisture loss and create a HEALTHY, FLAWLESS GLOW.
  • โœ… ๐—›๐—ฌ๐——๐—ฅ๐—ข-๐—ฆ๐—›๐—˜๐—” ๐—™๐—ข๐—ฅ ๐Ÿฏ๐—ซ ๐— ๐—ข๐—ฅ๐—˜ ๐— ๐—ข๐—œ๐—ฆ๐—ง๐—จ๐—ฅ๐—œ๐—ฆ๐—˜๐—— ๐—ฆ๐—ž๐—œ๐—ก: Regular use of best self tanner for face, tan lotion, and man tan causes skin to dry out. We combat this by INTENSELY HYDRATING SKIN. Hyaluronic acid locks in moisture while shea butter BOOSTS COLLAGEN.
  • โœ… ๐Ÿฎ.๐Ÿฑ๐—ซ ๐— ๐—ข๐—ฅ๐—˜ ๐—ฆ๐—ž๐—œ๐—ก ๐—•๐—”๐—ฅ๐—ฅ๐—œ๐—˜๐—ฅ ๐—ฃ๐—ฅ๐—ข๐—ง๐—˜๐—–๐—ง๐—œ๐—ข๐—ก: Our self tanner lotion, and traditional tanners formulaโ€™s shea butter can support the photostability of sun-protection products. We include rice extract โ€“ rich in vitamin E & ferulic acid โ€“ to help our moisturisers penetrate the epidermis.
  • โœ… ๐—ฉ๐—˜๐—š๐—”๐—ก ๐—”๐—ก๐—— ๐—–๐—ฅ๐—จ๐—˜๐—Ÿ๐—ง๐—ฌ ๐—™๐—ฅ๐—˜๐—˜: Our tanning cream, and face self tanner plant-based formula contains zero parabens, sulphates, phthalates or artificial colours. 91% of customers would recommend it FOR EASY APPLICATION AND AN EVEN TAN.
Bestseller No. 9
Botanic Tree Self Tanner-Organic Sunless Tanner for Natural-Looking Fake Tan-Herbal Self Tanning Lotion for Flawless Bronzer Skin-Instant Face and Body Tanner for Fair and Dark Skin.
  • The Safest Way to Get Amazing Color: Our plant-based, natural and organic self tanner, gives you an amazing bronzed complexion without exposure to UV Rays or harmful chemicals. When it comes to beauty products, our tanning lotion is a standout.
  • Look Sun-Kissed, Never Orange: Our streak-free bronzer lotion will leave your skin perfectly tanned without turning it orange. For an easy and even application and beautiful bronzed tone, our sunless tanning lotion is the perfect solution. Simply apply a thin layer to clean, exfoliated skin, and stay moisturized for best results.
  • Keep Your Clothes Clean: Our tan lotion is fast-absorbing โ€” so you get a beautiful tan without staining your clothes or leaving dark spots on towels and sheets. In fact, you can put your clothes on immediately after application of our sunless tanner!
  • Self Tan While You Moisturize: Our self tanner lotion is rich in Shea Butter and 10 organic fruit extracts that leave your skin hydrated, refreshed and rejuvenated. Get two benefits in one from our self tanning lotion โ€” gorgeous color and plump, hydrated skin.
  • All-Natural and Made in the USA: Unlike tanning mousse or spray self tanner, our indoor tanning lotion is made, cruelty-free in the USA, with zero parabens or toxic chemicals. Use it for self tanning your body or as a face tanner โ€” either way youโ€™ll get realistic-looking color with skin-saving nutrients.
SaleBestseller No. 10
Jergens Natural Glow Sunless Tanning Lotion, Self Tanner, Fair to Medium Skin Tone, Daily Moisturizer, 7.5 Ounce, featuring Antioxidants and Vitamin E
  • FLAWLESS SELF TANNER - Create a flawless tan for gradual, natural-looking color before, or after, the beach
  • GRADUAL TANNING LOTION - Our Jergens Natural Glow Daily Moisturizer will gradually enhance and deepen your natural skin tone to provide hassle-free, streak-free color
  • ACHIEVE HEALTHY-LOOKING SKIN - With antioxidants and Vitamin E, Jergens Natural Glow Daily Moisturizer features a blend of nutrients to boost moisturization for healthier-looking skin
  • FRESH SCENTED SUNLESS TANNING - Jergens Natural Glow self-tanning daily moisturizers will keep you feeling fresh with a light and fresh scent
  • DAILY SKIN HYDRATION - Simply use as your daily body lotion, smoothing on evenly before getting dressed Use daily to maintain gradual color

Last update on 2023-06-01 / Affiliate links / Images from Amazon Product Advertising API

What Should You Look For in the Best tanning lotions for fair skin?

We have done our review of the best tanning lotions for fair skin by analyzing top products available on the market. But it is also necessary for you to do your own research, so you know what aspects are important to you. First of all, you should ask yourself these questions:

  • Is it worth to buy tanning lotions for fair skin?
  • What are the benefits that you need for tanning lotions for fair skin?
  • Your maximum budget for tanning lotions for fair skin?
  • Do you have a specific need for brand or quality?

When you know what you are looking for exactly it can make the process a lot easier. You can write down all the aspects that are important for you when it comes to searching for tanning lotions for fair skin. It will make the process of searching a lot quicker and more sufficient. Note that there is no need to hurry or push yourself when you look for tanning lotions for fair skin. If you want to have the best tanning lotions for fair skin for your need, take your time and enjoy the process.

In order to find the best tanning lotions for fair skin, thoroughly look for these aspects:

  • Brand: Before buying the product, search for information about its brand. This way you will know about the quality and durability of the product. Some brands give a longer warranty and this can be a great thing to consider.
  • Features: What makes the product different from the others? What are the main features that make it stand out? One of the most common ways is a unique design. Other methods of differentiation include a unique feature, a lower price, a higher quality, a broader selection, or a better reputation.
  • Specifications: Before buying consider what are the most important specifications of tanning lotions for fair skin for you. When look for that information in the manufacturers or sellers pages if you are looking for the product online.
  • Product Value: Consider price and value. Product might be expensive, but it might also be worth the price. It all depends on what you're buying.
  • Customer Reviews: Look for real people ratings and reviews of the tanning lotions for fair skin, this way you will know every detail that the manufacturer hid from the customer.
  • Quality: If product quality is the main thing for you, make sure to check on that. Online videos of product unboxing might help.
  • Durability: It refers to the ability of a product to last. Durability can be measured by the time it takes for a product to break down, the number of cycles it can endure, how well it resists corrosion, or how long its useful life is.
  • Color & Size: A product's success is heavily dependent on how well it stands out among the competition. Customers are willing to spend more money on products that stand out and make an impact. Size affects the amount that can be stored, the total weight, and the comfort level of the user.
  • Environmental Impact: Be sure that design of the product has been carefully crafted to minimize its negative impact on our environment. All of the materials used have been sourced responsibly and have a low carbon footprint.

We use this buying guide in the majority of our product reviews, we update the information and correct the lists of best products, this way you can find the lists of great products quickly and make a wise decision.

Frequently Asked questions

How much the tanning lotions for fair skin can cost and what is the correct price range?

The price of the tanning lotions for fair skin has to reflect the cost of manufacturing, research and development, advertising campaigns, retail space costs and so on.

Do I need technical knowledge to use the tanning lotions for fair skin?

Typically not. The more technical the product, the more time it will take you to learn how to use it. But for most products that are on the market today, a little bit of guidance will get you up and running in a few minutes.

What are the most important things to look for in order to make sure you don't regret your purchase?

Purchasing the tanning lotions for fair skin is never as easy as it seems. There are a lot of things to consider before you make the final decision. Check our buyerโ€™s guide for some of the most important things to look for, so you can avoid future regret.

If you find that some of the information presented in the article is incorrect, misleading, or wrong, please, let us know.