Best It Cosmetics in 2023 (TOP10)

It can be pretty frustrating to find the best it cosmetics. Now when the market offers you a variety of products, it might be difficult to find something that suits your needs. This is why we created a useful buying guide for it cosmetics. We hope that it will help you to find the right product that you have been looking for.

Our 10 Recommendations for the Best It Cosmetics:

The 10 Best It Cosmetics Reviews:

Bestseller No. 1
IT Cosmetics Your Skin But Better CC+ Cream, Light (W) - Color Correcting Cream, Full-Coverage Foundation, Hydrating Serum & SPF 50+ Sunscreen - Natural Finish - 1.08 fl oz
  • AWARD-WINNING CC+ CREAM – Your Skin But Better CC+ Cream works beautifully as your full-coverage foundation, hydrating serum and SPF 50+ mineral sunscreen. And it’s now the #1 Prestige SPF Foundation in the U.S.!
  • INSTANT COMPLEXION PERFECTION - This full-coverage foundation reduces the appearance of acne scarring, wrinkles, redness, dark circles under eyes & large pores—all while giving you a luminous, supple, flawless-looking complexion.
  • MULTITASKING BEAUTY MIRACLE - Our all-in-one makeup provides clinically tested hydration while diffusing the look of skin imperfections for flawless-looking coverage that won’t crease or crack.
  • SKIN-LOVING INGREDIENTS - Your Skin But Better CC+ Cream is formulated with hyaluronic acid, niacinamide, vitamin E, and physical SPF 50+ to protect skin by deflecting UV rays.
  • IT REALLY WORKS - IT Cosmetics now offers a range of options for SPF ingredients, both physical and clear. To be able to extend our shade range, we worked with plastic surgeons and dermatologists to introduce clear SPF 50+ in our new deepest shades.
Bestseller No. 2
IT Cosmetics Your Skin But Better CC+ Cream Illumination, Neutral Medium (N) - Color Correcting Cream, Full-Coverage Foundation, Hydrating Serum & SPF 50+ Sunscreen - Radiant Finish - 1.08 fl oz
  • CC+ CREAM - Your Skin But Better CC+ Cream Illumination works beautifully as your full-coverage foundation, hydrating serum and SPF 50+ physical sunscreen—plus, it features micronized light-reflecting pigments for glowing skin!
  • INSTANT COMPLEXION PERFECTION - This color corrector cream reduces the appearance of acne scarring, wrinkles, redness, dark circles under eyes & large pores—all while giving you a radiant, supple, flawless-looking complexion.
  • MULTITASKING MUST HAVE - Our all-in-one makeup provides clinically tested hydration while diffusing the look of skin imperfections for flawless-looking coverage that won’t crease or crack.
  • SKIN-LOVING INGREDIENTS - CC+ Cream Illumination is infused with hydrolyzed collagen, peptides, niacinamide, hyaluronic acid, antioxidants and vitamins.
  • IT REALLY WORKS - With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results!
Bestseller No. 3
IT Cosmetics Bye Bye Dark Spots Concealer + Brightening Serum – 2% Niacinamide, Hyaluronic Acid & Caffeine - Medium Coverage, Natural Finish, All Skin Types – 23 Light Warm, 0.22 fl. oz
  • ALL-IN-ONE CONCEALER + SERUM – A buildable, medium-coverage concealer with a natural finish that can be used all over face or as a brightening spot concealer.
  • SKIN-LOVING INGREDIENTS – Formulated with a powerhouse trio of 2% niacinamide, hyaluronic acid and caffeine, our Super Bright Serum formula visibly improves the look of bare skin over time. Niacinamide helps skin look more even-toned and minimizes the look of dark spots. Hyaluronic acid provides 24 hours of hydration and helps support skin elasticity and plumpness. Caffeine can help skin look brighter.
  • CLINICALLY TESTED – Developed with dermatologists and plastic surgeons, it’s clinically tested to fade the appearance of dark spots, dark under eye circles, fine lines and skin texture (eye area and forehead) after 12 weeks of daily use.
  • BUILT-IN DUAL APPLICATOR – The doe-foot applicator allows for precise targeting and the built-in kabuki concealer brush helps blend effortlessly into the skin. Apply this travel friendly, all-over concealer anywhere you feel your skin could use an extra boost of confidence. Clean your built-in brush weekly using IT’s Your Brush Love Makeup Brush Cleaner or Confidence in a Cleanser!
  • IT REALLY WORKS - With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results! This vegan concealer is suitable for all skin types & formulated without fragrance, mineral oil, parabens, or talc.
SaleBestseller No. 4
IT Cosmetics CC+ Airbrush Perfecting Powder Foundation - Buildable Full Coverage Of Pores & Dark Spots - Hydrating Face Makeup with Hyaluronic Acid - Talc-Free - 0.33 oz - Light
  • AIRBRUSHED RESULTS - Your Skin But Better CC+ Airbrush Perfecting Powder delivers a skin-softening, flawless effect in 30 seconds! The talc-free formula won’t settle into fine lines or pores—for airbrushed results, every time.
  • YOUR SKIN BUT BETTER - This sheer-to-full coverage finishing powder transforms the look of your skin with a veil of optical-blurring pigments that camouflage pores, dark spots and other imperfections.
  • ANTI-AGING INGREDIENTS - Our pressed powder is formulated with skin-loving hydrolyzed collagen, hyaluronic acid, niacinamide, and peptides.
  • HOW TO APPLY - As your finishing powder, lightly sweep on over your favorite foundation using your Heavenly Luxe Wand Ball Powder Brush #8. Can also be worn as your buildable coverage foundation.
  • IT REALLY WORKS - With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results!
Bestseller No. 5
IT Cosmetics Bye Bye Under Eye Full Coverage Concealer - for Dark Circles, Fine Lines, Redness & Discoloration - Waterproof - Anti-Aging - Natural Finish – 13.0 Light Natural (N), 0.4 fl oz
  • BEST SELLER - Bye Bye Under Eye is our #1 best-selling waterproof concealer. It delivers highly pigmented, long-lasting full coverage that improves the appearance of wrinkles without creasing or cracking.
  • BYE BYE IMPERFECTIONS - This multitasking, natural finish concealer effectively conceals the look of skin imperfections, including dark circles, under eye bags, redness, hyperpigmentation, broken capillaries, age spots, and discoloration.
  • 24HR FULL COVERAGE FORMULA - The smooth, creamy texture delivers highly pigmented full coverage for up to 24 hours. Warm 1 dot with fingers, tap onto skin and blend with Heavenly Luxe Dual Airbrush Concealer Brush #2. Can also be worn as foundation.
  • ANTI-AGING INGREDIENTS - Infused with proprietary Expression Proof Technology, plus anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid, and antioxidants, this revolutionary concealer actually makes your skin look younger!
  • IT REALLY WORKS - With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results!
Bestseller No. 6
IT Cosmetics Confidence in a Cleanser - Hydrating Face Wash With Hyaluronic Acid & Ceramides - 5.0 fl oz
  • GAME-CHANGING - Great skin starts with confidence! Confidence in a Cleanser is a breakthrough, one-step skincare solution that combines the cleansing power of a foam cleanser with the hydration of a serum.
  • MAKEUP-REMOVING FACE WASH - For all skin types & ophthalmologist-tested for your sensitive eye area, this vegan, sulfate-, alcohol- & soap-free facial cleanser instantly removes makeup, excess oil, SPF & traces of pollution without stripping skin.
  • ANTI-AGING INGREDIENTS - Confidence in a Cleanser features colloidal oatmeal & high concentrations of skin-loving ceramides and hyaluronic acid. Delivers immediate and lasting hydration & is instrumentally tested to support the skin barrier.
  • INSTANT RESULTS - Our hydrating facial cleanser and serum in one leaves skin feeling soft, refreshed & perfectly balanced. Won’t strip or dry skin.
  • HOW TO APPLY - Gently massage this daily-use cleanser onto wet skin for 30 seconds every morning and evening. Rinse and pat dry. Suitable for all skin types, including sensitive skin and dry skin.
Bestseller No. 7
IT Cosmetics Hello Lashes+ Volumizing Mascara & Lash Serum - Easy-to-Remove Formula - With Biotin, Argan Oil & Jojoba Oil - 0.28 fl oz
  • 2-IN-1 FORMULA - Say hello to volumized, conditioned lashes—instantly! Hello Lashes+ is a volumizing, eye-opening mascara & lash care serum with biotin, argan oil & jojoba oil.
  • EASY TO REMOVE - This ophthalmologist-tested mascara allows for gentle, mess-free removal, which helps minimize lash loss. When you're ready to take it off, simply use warm water!
  • LASH-WRAPPING BRUSH - Featuring a 360° Lash-Wrapping Brush, our innovative tubing mascara delivers smudge-proof lift, definition, and eye-opening volume in just one stroke.
  • HOW TO APPLY - Starting at the base of your lashes, sweep up and through to the tips. Then, apply vertical strokes using the brush's ball tip on the inner and outer corners to easily define smaller lashes.
  • IT REALLY WORKS - With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results!
Bestseller No. 8
IT Cosmetics Your Skin But Better Foundation + Skincare, Medium Neutral 33 - Hydrating Coverage - Minimizes Pores & Imperfections, Natural Radiant Finish - With Hyaluronic Acid - 1.0 fl oz
  • BEAUTY FOR ALL - With 40 true-to-skin shades to choose from, Your Skin But Better Foundation + Skincare is suitable for all skin types. The buildable, medium coverage minimizes the look of pores & imperfections for a natural radiant finish.
  • BETTER SKIN IN TWO WEEKS - This skin-loving foundation goes beyond a tinted moisturizer by working behind the scenes as you wear it. After just two weeks, skin looks smoother, skin tone appears more even, and skin texture is visibly refined.
  • ALL-DAY HYDRATION - Our lightweight foundation is infused with moisturizing hyaluronic acid, aloe vera extract, vitamins E & B5, plus hepes acid for gentle exfoliation.
  • HOW TO APPLY - Shake well and apply 1-2 pumps to clean skin using the Heavenly Luxe Flat Top Buffing Foundation Brush #6. For best results, start at the center of your face and blend outward.
  • IT REALLY WORKS - With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results!
Bestseller No. 9
IT Cosmetics Brow Power, Universal Taupe - Travel Size - Universal Eyebrow Pencil - Mimics the Look of Real Hair - Budge-Proof Formula - With Biotin, Saw Palmetto & Antioxidants - 0.0025 oz
  • BROW POWER - Featuring an exclusive oval tip that mimics the look of real hair, this universal eyebrow pencil adjusts to your eyebrow color based on pressure. Available in four universal shades to match every hair color and cover grays.
  • BUDGE PROOF - The budge-proof formula adheres to skin for natural-looking brows that last, while the built-in spoolie brush does the work for you to create polished perfection.
  • BROW-ENHANCING INGREDIENTS - Brow Power combines biotin & saw palmetto for stronger, healthier-looking hair and skin, as well as antioxidants to help reduce the appearance of the visible signs of skin damage and aging.
  • BEAUTY TIP - Remember: The start of your eyebrow should line up directly with the edge of your nose. Your eyebrow arch should align to the outer edge of your iris, and the end of your eyebrow should line up with the outer corner of your eye.
  • HOW TO APPLY - The harder you press, the deeper your color! If your eyebrows are on the lighter side of your shade family, use soft strokes. If your hair color is darker, use harder strokes. To finish, lightly brush brows with the built-in spoolie.
Bestseller No. 10
IT Cosmetics Superhero No-Tug Gel Eyeliner, Super Black - Intense Ultra-Black - Waterproof, Blendable Formula - Sharpenable Pencil - 0.042 oz
  • GEL EYELINER PENCIL - Superhero No-Tug Gel Eyeliner combines what you love most about Superhero Liner and No-Tug Anti-Aging Gel Eyeliner—making it easier than ever to achieve precise application without tugging on your delicate eyelids!
  • ALL-DAY WEAR - Featuring technology exclusive to IT Cosmetics, this waterproof and sharpenable gel eyeliner pencil gives you super smooth glide, super pigment power, and super all-day wear.
  • SUPER BLENDABLE FORMULA - Effortlessly create limitless eye looks—whether you want to draw thin, thick, or cat-eye strokes or smudge immediately after lining for a smokey eye.
  • HIGH-IMPACT SHADES - Available in 8 high-impact shades: Bold Blue, Super Black, Fantastic Espresso, Cosmic Copper, Magical Slate, Brilliant Brown, Mystic Emerald & Powerful Plum. For best results, pair with your Superhero Sidekick Pencil Sharpener.
  • HOW TO APPLY - Apply the rich, saturated color along your lash line for eye-transforming results every time. You do IT all…now your eyeliner does, too!

Last update on 2023-06-06 / Affiliate links / Images from Amazon Product Advertising API

What Should You Look For in the Best it cosmetics?

We have done our review of the best it cosmetics by analyzing top products available on the market. But it is also necessary for you to do your own research, so you know what aspects are important to you. First of all, you should ask yourself these questions:

  • Is it worth to buy it cosmetics?
  • What are the benefits that you need for it cosmetics?
  • Your maximum budget for it cosmetics?
  • Do you have a specific need for brand or quality?

When you know what you are looking for exactly it can make the process a lot easier. You can write down all the aspects that are important for you when it comes to searching for it cosmetics. It will make the process of searching a lot quicker and more sufficient. Note that there is no need to hurry or push yourself when you look for it cosmetics. If you want to have the best it cosmetics for your need, take your time and enjoy the process.

In order to find the best it cosmetics, thoroughly look for these aspects:

  • Brand: Before buying the product, search for information about its brand. This way you will know about the quality and durability of the product. Some brands give a longer warranty and this can be a great thing to consider.
  • Features: What makes the product different from the others? What are the main features that make it stand out? One of the most common ways is a unique design. Other methods of differentiation include a unique feature, a lower price, a higher quality, a broader selection, or a better reputation.
  • Specifications: Before buying consider what are the most important specifications of it cosmetics for you. When look for that information in the manufacturers or sellers pages if you are looking for the product online.
  • Product Value: Consider price and value. Product might be expensive, but it might also be worth the price. It all depends on what you're buying.
  • Customer Reviews: Look for real people ratings and reviews of the it cosmetics, this way you will know every detail that the manufacturer hid from the customer.
  • Quality: If product quality is the main thing for you, make sure to check on that. Online videos of product unboxing might help.
  • Durability: It refers to the ability of a product to last. Durability can be measured by the time it takes for a product to break down, the number of cycles it can endure, how well it resists corrosion, or how long its useful life is.
  • Color & Size: A product's success is heavily dependent on how well it stands out among the competition. Customers are willing to spend more money on products that stand out and make an impact. Size affects the amount that can be stored, the total weight, and the comfort level of the user.
  • Environmental Impact: Be sure that design of the product has been carefully crafted to minimize its negative impact on our environment. All of the materials used have been sourced responsibly and have a low carbon footprint.

We use this buying guide in the majority of our product reviews, we update the information and correct the lists of best products, this way you can find the lists of great products quickly and make a wise decision.

Frequently Asked questions

How much the it cosmetics can cost and what is the correct price range?

The price of the it cosmetics has to reflect the cost of manufacturing, research and development, advertising campaigns, retail space costs and so on.

Do I need technical knowledge to use the it cosmetics?

Typically not. The more technical the product, the more time it will take you to learn how to use it. But for most products that are on the market today, a little bit of guidance will get you up and running in a few minutes.

What are the most important things to look for in order to make sure you don't regret your purchase?

Purchasing the it cosmetics is never as easy as it seems. There are a lot of things to consider before you make the final decision. Check our buyer’s guide for some of the most important things to look for, so you can avoid future regret.

If you find that some of the information presented in the article is incorrect, misleading, or wrong, please, let us know.